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About Us

BLW (Breathe Live Wear) was born from a simple yet powerful idea: life is meant to be lived fully, with intention and authenticity. In a world that often feels rushed and overwhelming, BLW was created as a reminder to slow down, take a breath, and embrace the present moment.
The journey began with a passion for fashion that goes beyond trends. The founders of BLW wanted to design clothing that not only looks good but also carries meaning — apparel that inspires people to live with purpose and wear their values proudly. What started as a vision for creating high-quality, comfortable t-shirts soon grew into a lifestyle brand that represents mindfulness, positivity, and self-expression.

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grayscale photo of person running in panel paintings

Our Philosophy

BLW stands for more than just a brand name. It represents a mindset:

  • Breathe – Take a pause, find balance, and embrace mindfulness.
  • Live – Celebrate life’s journey with energy, positivity, and authenticity.
  • Wear – Express individuality through fashion that feels as good as it looks.


What we offer

  • High-quality t-shirts crafted with care and attention to detail.
  • Timeless designs that combine comfort with modern style.
  • Apparel that encourages self-expression and inspires a positive lifestyle.


Our Vision

  • To become a global lifestyle brand that inspires individuals to breathe, live, and wear their true selves with pride.


Our Mission

  • To create clothing that empowers people to live authentically, spread positivity, and embrace a lifestyle of mindfulness and self-expression.

Our Journey

Highlight your history, showcase growth and key milestones.



13/06/2019

First Feature

A timeline is a graphical representation on which important events are marked.


21/03/2021

Second Feature

A timeline is a graphical representation on which important events are marked.

21/03/2021

Third Feature

A timeline is a visual display that highlights significant events in chronological order.


25/12/2024

Latest Feature

A timeline is a graphical representation on which important events are marked.

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.